Comedian Heather Land kicked off her 2025 tour at Reynolds Performance Hall on Jan. 18. 

Land is known for her “I ain’t doin’ it” videos; she started her career in 2017 by posting these videos on social media. 

Land said she started posting her “I ain’t doin’ it” videos because of a dare. 

“I never expected it to turn into one thing, I was shocked when it turned into anything,” she said. “I was shocked to get one follower on social media, much less 3.5 million. I had no expectations so everything’s been a really great surprise.”

Since 2017, Land has released two books, a music album, started a podcast, is a life coach and has gone on many tours. 

“I felt like I had more to offer than just comedy. I’ve been through a lot of life experiences. I just feel like there’s a lot of women in this same phase of life that I’m in,” Land said. “Sometimes I feel like we’re a little lost, and I just really wanted to have a voice in other areas. I also love writing, so writing some books felt very normal to me. I think at the core of it I want to be able to influence as many people as possible.”

Prior to sharing her short videos on social media, Land was working as a refinancer in Tennessee. 

“My life has changed in every possible way,” she said. “I think if I had not said yes to comedy in the very beginning I would have missed out on so many wonderful experiences or wonderful people.”

Throughout her journey, Land has had her friends and family in her corner to support her and give her advice.

“Early on when I had the opportunity to start doing comedy I was very scared and I told one of my girlfriends and she said ‘Do it Afraid,’” Land said. “I look at a lot of life circumstances since then and really resist that phrase because a lot of times we are scared to branch out and it’s fear of things that never even happen, fear of the unknown.”

Around 400 people were in attendance to watch Land.

A University of Central Arkansas alumni, Lenisa O’Dwyer, said she enjoyed her humorous observations about the South. 

“My husband and I were both raised in Arkansas and so many of her stories just hit home, reminded us of people we know, and maybe even a few things we’ve actually said,” O’Dwyer said.

Another University of Central Arkansas alumni, Tiffany Bonds, said she appreciated how open Heather Land was. 

“I have known about Heather Land since she started posting her ‘I ain’t doin’ it’ videos on social media,” Bonds said. “Something I enjoyed about the show is how she was real about personal struggles and that made it relatable.”

Heather Land continues her 2025 tour with her next stop being in Cornelius, North Carolina, on March 7.